Culinary Tour of European Flavours in Indian Retail Stores

The European Union's More Than Food campaign invites India to discover European food specialties, encouraging cultural exchange and fusion between the diverse traditions of India and Europe.

Customers at Nature’s Basket and Modern Bazaar retail stores will have the opportunity to explore cheeses, meats (pork and poultry), fruits and vegetables, olive oils, beers and wines from various European regions.

EU promoters will be present in each store, engaging directly with shoppers and sharing insights about the merits of EU food and beverages.

During the final weekend of the promotion, a cooking demonstration will be held at the Nature’s Basket Palladium store in Mumbai, showcasing how European flavors can be seamlessly incorporated into Indian recipes. The in-house chef will prepare quick and easy-to-recreate dishes using ingredients from the European Union selection available at the store.

Throughout the 4 weeks, various promotional activities will take place, celebrating More than Food as an exploration of culinary fusion between European and Indian flavours.